Markets for sustainable forest products connect the financial power of millions of consumers to the carbon-capturing power of forests. Increased demand for sustainable wood incentivises investment in forests.
When we invest in our forests we keep them intact. Keeping our forests as forests preserves the clean air and water, wildlife habitat, and economic benefits they provide.
Innovations allow us to build stronger, safer, taller wood buildings using high tech or engineered mass timber. By encouraging innovations in building with wood – an abundant, renewable, and domestic building material – we can help architects, builders, and communities reduce their environmental footprint while supporting job growth, rural economies, and the sustainability of our nation’s forests.